Design and design!

Design and design!

The leading executives of the country have literally declared a mobilization in order to reduce the budget deficit and to increase the national income in the last few years. As the Government has controlled spending and accelerated tax collection the budget deficit has gradually diminished. After the inflation has taken under control, the borrowing needs of the state have reduced. Therefore, the interest rates have fallen and the loans have become cheaper. As the flow of resources to a few thousand people and the lobby of interest has been urged to the real sector and anyone with a regular income has become the owner of a home and car. However, the economy is still going on the back of a knife and a desired level of national income has not been reached yet.
The studies to find the causes are being conducted by influential quarters. As most of them are composed of local causes and local solutions the desired level cannot be achieved. When we reached to a point where we caught the industrial revolution after 200 years and increased tourism revenues after 50 years, we came up with the fact that the world is leaving away to another drain. So what to do? We have been waiting for over 300 years that the right answer. How to proceed? How to increase the welfare quickly?
Minister of Industry is in a great effort to do our own car. Is our nfrastructure ready for it? No one questions it. In the past, it used to be a complaint about we could not manufacture even a pin. Thank God those days are gone. Matter of fact, there are countless of things that we are not able to manufacture that we import continually. To create a brand is one of the fastest and also the hardest way to increase the national income. The dominating cultures are in America and Europe. Their brands are everywhere. $ 1 worth product is being sold to $ 100 like hot cakes. While these trades have been everywhere, they have put in minds the the reliability of their brands as they reflect the production quality of their own countries for many years. Marketing the brand image for years, they have been selling their goods being producted in China. We are faced with a new tactic of . mercantilism with a 400 years past.
Productions that requires more technology are obviously require grand strategies to compete in the market. Competition in labor-intensive, high-quality products that appeal to elite is the procedure that we never even have tried. For example, ink is being producted in our country, fountain pen is not being producted, or even the carpet is not being weaved (Sümerbank closed its carpet instution already ). I even don’t mention the fact that we even don’t have a local cell phone yet. Let’s leave the issue of fountain pen aside, is ballpoint pen being designed in this country? Does anyone know?
Based on observations in recent years, we need to launch fabrication for the world elites. All we did from the start of Customs, to import everything in the world. Markets are full of imported goods. alkaline earth silicate. We are trying to stand with outsource production in sectors we are very good at such as textiles on the basis of cheap workforce that we. In Istanbul Osmanbey, we try to rush variety of products for brands Made in Italy. It is very well known that within the smallest crisis these may all be upside down. Denizli is full of stories of bankruptcy. It is impossible to close the current account deficit.
We need to do, is to start a design campaign. World’s best quality clothes are produced in Turkey. None of them are designed by the Turks. The most expensive shirt’s production costs for $ 15 and is sold a hundred-odd dollars, the cost of a suit is hunded dollar, whearas it is sold thousands of dollars to the stores in Europe. Local brands have their productions sewed with rags in China and sell them in Shopping Centers in here. We go away from the quality rapidly in our country. The best example of it is, we cannot buy 33 caliber cherry even in the greengrocers in Nişantaşı. With the outstanding efforts of our people, and contentment of our workers Turkish products appear in world markets. However, in order to make the Turkish goods more desirable, it is needed to appeal the elite customers’ taste. Because the lower-and middle-class immitate elites.
One should admit that we have no product to appeal the elite ohef t world. Discounting the fact, we don’t have a $ 20,000 carpet for a millionaire’s a villa. In our shops that should be touristic, we have cheap Chinese goods everywhere. To overcome this situation, everybody agrees on the need to create a brand. We do not know how the create a brand within an environment where there is not unique design. Deputy Prime Minister Ali Babacan, a recent average schooling is of 6.5 years ie, which is the second grade of middle school, declared that it was impossible to increase national income with this level of education, and to be among the first ten economy. To create a brand and make the Turkish brand desirable we need to have qualified education and then educate qualified consumer. the first customers of the major brands in the world today have been citizens of their country since their establishment. Then the world has started to demand these products.
In brief, we should ask for and use our high-quality brands first then spread them to the world. Goods. By using low quality Chineese products, we cannot make people believe that Turkish goods are of top quality. There is an idiom which describes the full extent of our situation in Anatolia: Sitting at a barn, he is singing a song of İstanbul! ( Oturduğu ahır sekisi, çağırdığı İstanbul türküsü !)
First we need to do is not the production, but the design campaign. Turkey has passed a lot of milestonesis in regards with production, and already has proved its quality. Now it’s time to design. Design and design!